| Project Name: | Minimizing informational obstacles and reducing social stigma about family planning: Provision of information in Pocket and community mobilization |
| Nature of projects: | Adapted from a successful model pioneered by Georgetown University, scaled worldwide on smartphones and feature phones in India, a mobile based App ‘Sohni’ will be developed for fertility awareness and as an entry point to promote modern methods among Married Women of Reproductive Age (MWRA). The features of the app include culturally sensitive and localized content and SMS alerts, available in English, Urdu and Punjabi. A toll-free helpline service will be linked to the app for counselling on modern methods to users registered through behavior change media campaign and field interventions in 8 UCs. |
| Program Location: | The most populated UCs of all eight districts |
| Target Outcomes: | Dissemination of correct Family Planning Information Enhancing counseling skills of healthcare providers |
| Awarding Date: | 25 August 2017 |
| Period of Intervention | 2017-18 |
| Contractor Name: | Institute of Social and Cultural Studies |
| Contractor Location: | Lahore, Punjab |
| Website: | www.iscs.edu.pk |