Fertility Awareness Mobile App “Sohni,” and helpline.

Adapted from a successful model pioneered by Georgetown University, scaled worldwide on smartphones and feature phones in India, a mobile based App ‘Sohni’ will be developed for fertility awareness and as an entry point to promote modern methods among Married Women of Reproductive Age (MWRA). The features of the app include culturally sensitive and localized content and SMS alerts, available in English, Urdu and Punjabi. A toll-free helpline service will be linked to the app for counselling on modern methods to users registered through behaviour change media campaign and field interventions in 8 UCs.